A few months back I went to the IBM Insight tech conference in Vegas as a VIP Futurist for IBM.
Bryan is a cool guy and I enjoyed having a few meals with him at the conference. Since I have a Tesla Documentary in the works I asked him about his Tesla.
He shared a funny story about how the first time his daughter took his Tesla out for a spin he could see she was speeding on the Tesla iPhone app. He showed off the Tesla app too, which is every bit as polished as the car.
Without going off on too much of a Tesla tangent a fun fact about the new Tesla Autopilot feature is how it eliminates the chance of getting a speeding ticket entirely when in use by reading the speed limit off of road signs and adjusting the speed of the car accordingly.
Once Autopilot is fully operational on all roads it will likely eliminate the need for auto insurance at the consumer level, too.
Bryan’s book is a lot like a Tesla in how it is a no-nonsense, high quality product.
Here are 21 interesting insights I discovered from Shareology.
1. According to Gartner Inc. there will be nearly 26 Billion connected devices on the Internet of things by 2020.
2. Airbnb is worth 10 billion, more than Wyndham, Hyatt, and Intercontinental – all without owning a single piece of property!
Idea: A business offering everything Airbnb owners need to make for a flawless premium experience. Toiletries, pens, paper, etc.
3. Making it super easy to share on any channel in real time is a vital piece of what’s coming in the human economy.
4. Reciprocity can’t be forced; the minute you try to force a relationship is the minute that relationship weakens.
5. Success with marketing requires strategic thinking.
6. A hoarding mindset just isn’t going to work.
The sooner you embrace sharing as a way of doing business, the faster you’ll see results.
7. Building relationships and interacting with consumers in a human to human basis is the future of commerce.
8. Laughter is where we find the most commonality – because we’re happy together.
9. “The key is consistency, authenticity, and frequency; don’t drop off the earth because people forget fast.”
10. There is no more B2B or B2C. It’s H2H: Human to Human. #H2H
11. TITS: “Think It Through, Seriously”
12. There are three main types of influencers:
- Brand Champions
(Page 98 for more info)
13. Shared experiences are more enjoyable able.
A Yale University study showed that chocolate eaten with another person was described as more flavorful and enjoyable than chocolate eaten alone.
14. The New York Times customer insight group conducted a study about why people share online that identified 6 types of social sharing personas. They are:
- Altruists (Share via email)
- Careerists (Share via LinkedIn)
- Hipsters (Less likely to email)
- Boomerang (Share via Facebook & Twitter)
- Connectors (Share via email and Facebook)
- Selectives (Share via email)
15. Replace the work selling with helping in your vocabulary.
16. Social media is about building relationships, not constantly pitching.
17. Only 7% of word of mouth occurs online.
18. One cool post of Bryan’s on Facebook netted 292 comments and said:
“The last person to leave a comment here I will send a signed copy of my book Human to Human. #H2H GO!”
19. Use a variety of media types to resonate with more of your audience.
Brief videos at least once a week is a great way to get rich media into your content mix.
20. Consumers have an attention deficit. Create short and easily digestible content for maximum consumption.
21. “Crowd worthy” > “Going viral”
4 Rules of Crowd Worthiness
1. Have a simple human concept (make a kids dream come true)
2. Have a structured plan. (Get a team behind you.)
3. Invite people to the party. (Ask people to help.)
4. Apply the rules of improv. (Have fun)
Shareology: How Sharing is Powering the Human Economy is well worth the read for anyone interested in network building and amplification online.
If you want to take your social media knowledge to the next level I highly recommend you buy a copy of Shareology and give it a read!