The Power You Project Shapes Who You Are


Amy Cuddy’s research on body language reveals that we can change other people’s perceptions — and even our own body chemistry — simply by changing body positions.

Body language affects how others see us, but it may also change how we see ourselves.

In the video below Amy (A Professor at Harvard Business School) shows how standing in a posture of confidence can affect testosterone and cortisol levels in the brain, and influence the feelings of power and confidence we have.

Here is Amy’s video from a TED conference in Scotland.


It seems to me that Amy is bang on in her research.

Not only does body language change how we see ourselves, we are also influenced by all other ways that we communicate who we are to others.

Non verbal displays of power extend beyond how we display our bodies, they also apply to the way we display our self to others online.

The social networks we are a part of, the content we publish, and the number of followers and likes we have are all non verbal displays of power.

And just like having a strong stance gives us extra confidence in conversation, having a strong audience on social media us gives extra confidence in our online communication.

Want to give a boost to the social media power you project on Facebook and Twitter?  Check out Spike my Likes and Grow my Twitter Network.


What do you think of Amy’s research in the video above? Let me know in the comments below!

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One Response to The Power You Project Shapes Who You Are

  1. CoxConsultancy March 28, 2013 at 8:14 am #

    A really interesting talk and useful tips on how to boost confidence. I will pass this to others. Many thanks for sharing it.

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