You can’t be awake and all over the world 24 hours a day, 7 days a week, 365 days a year. But your online brand is.
Your website doesn’t have an off switch, and neither does your brand.
Here are ten different ways you can build your online brand and make your online presence more powerful!
1. Carefully Consider Your Design
Don’t take your design for granted!
Carefully think all this through choose the best brand for you. It’s very important to really think about what you want your brand image to say about you – because it speaks volumes.
Taking the time to craft a custom design for your brand will set you apart from the many of people who spend little time creating a compelling brand.
While larger corporations hire Brand Specialists, this isn’t necessary if you’re an Entrepreneur or Small Business Owner.
There are plenty of skilled designers out there that you can connect with on sites like freelancer if you have even a small budget to work with.
If you are inclined to do design yourself tools have never been more powerful: Cool free web based tools include Pixlr and Canva, and even the very robust Photoshop is more affordable than ever before and comes with a free trial.
2. Keep Compelling Content on Your Radar
I use social media to track awesome streams of content.
Twitter lists are a great way to keep track of the streams of content that matters most to you, plus with Twitter you are just a click away from sharing the awesome content you find with your followers.
Setting up Google Alerts is a smart way to stay on top of the topics that matter the most to you, by sending you regular emails with the latest news about the topics you specify.
There is plenty of great content to learn from and I re-share the coolest and most powerful resources I find.
Bill Gates was right when he said content is king so I do my best to create and share the highest quality content possible!
It is a good idea to subscribe to the blogs you find the most interesting and helpful.
Breaking the blogs you down into categories will help you filter for the information that interests you the most. In Google Reader you can organize your RSS feeds with folders.
Keeping the number of blogs you follow to a manageable number will help eliminate information overload.
If you follow many blogs on Twitter you can separate them into more manageable sections using lists to create unique streams of tweets.
For more insights related to this topic check out this podcast episode I co-hosted about personal branding with Twitter.
3. Get Great Brand Value From Google
Since new blogs appear daily it is a good idea to set up a Google alert for your blog and other blogs containing keywords that are in your areas of interest. This is a great way to stay current with information, brainstorm new post ideas, and learn new things.
Google drive is a great service that you can take advantage of for free.
And for the content marketers out there using Google+ is a smart way to help your content gain traction with Google. Properly setting up a Google+ profile can and should also connect your profiles from across the web.
Google can be an amazingly powerful way to grow your personal brand. If you want to discover how to dominate page one of Google for your own name check out this presentation where I reveal the top five ways to take over page one for your name in Google and more.
4. Step Up The Style of Your Email Signature
One of the easiest things that you can do is to customize your email signature. We see it all the time, but many people forget to do this for themselves.
A cool and free tool for customizing your email signature is Wisestamp.
5. Make Your Writing Easy to Read
The easier your copy is to read the more people will read it.
Break your writing into short sentences, rather than long rambling paragraphs.
Using bullets and sub-headers is a great call.
A few reasons bullets are a good tool to use are:
- They make content easy to read
- They look good on the page
- They show the style of bullet you use, which is an element of your theme.
Concise writing is awesome. Less is more.
6. Use Powerful Communication Software
When two people have Skype accounts they can talk to each other face-to-face for free as long as they both have broadband internet connections.
Writing is powerful and awesome and all but when someone can hear your voice that is on another level. That’s why I recently launched the Next Level Podcast.
Skype has an iPhone app that works pretty good for making calls via wi-fi internet as well.
Plus Google offers free video & voice calling.
I use Google’s Gmail to make free calls almost every single day. Thanks Google!
I’m also pretty active on Google Plus.
7. Be Consistent
Be certain to use the same fonts, colors, writing style and other brand specific characteristics consistent throughout every piece of written material.
When you are consistent you are setting a high standard of quality.
High quality standards are good for everyone!
A standard that I am carrying forward on this blog is to make sure that every blog post has at least one high quality image.
I also plan to create a variety of media for my different websites moving forward, including both audio podcasts and videos!
8. Stay Creative
People love fresh and exciting ideas.
Sometimes the best route is the simplest one.
One of the best traits a businessperson can have is to find new ways of doing what everyone else is doing.
Sure, most businesses have a website now. But what can you do, in a creative way, which makes you stand out from the crowd?
Is your business card a standard size and shape like everyone else that passed out cards in the room?
Does your brand make someone stop in their tracks and take notice?
9. Be Memorable
It’s no secret the endless names of companies that have achieved memorability. The key is to be memorable for the right reasons.
Social Media connections are real life connections with real people and these can help you create awesome new friendships and powerful new opportunities.
10. Build Connections & Grow Your Network
Help people stepping into your neck of the business woods with solid advice and resources.
Engage with your network and work with the influential people within it. Help other people and they will help you too!
Maybe you retweet someone on Twitter, maybe you leave a comment on their blog, maybe you connect with them on Facebook, there are many different ways to connect with people these days.
The more connections you have the greater your influence will be in terms of the overall reach of your content.
The more you engage and help your network out the more they will return the favor and the better off everyone will be!
Want to grow your Twitter and Facebook networks?
Free Brand Building Webinar
Recently I hosted a webinar called The Ultimate Guide to Personal Branding.
For a limited time you can check out the webinar replay and discover how to Dominate Page #1 in Google for Your Name and Build a Powerful Personal Brand.
What do you do to build your personal brand? Let me know with a comment below!