You can’t be awake and all over the world 24 hours a day, 7 days a week, 365 days a year. But your online brand is.
Your website doesn’t have an off switch, and neither does your brand.
Here are ten different ways you can develop and make your online brand more global!
1. Put some serious thought into your design.
Don’t take your design for granted!
Carefully think all this through choose the best brand for you. It’s very important to really think about what you want your brand image to say about you – because it speaks volumes.
While larger corporations hire Brand Specialists, this isn’t necessary if you’re an Entrepreneur or Small Business Owner. There are more resources out there than ever before, and most of them cost very little, if anything at all.
If you use WordPress check out this guide Garin wrote about how to find a fantastic wordpress theme.
2. Keep compelling content on your radar.
I use social media to track awesome streams of content.
Google Alerts is a smart way to stay on top of the topics that matter the most to you, by sending you regular emails with the latest news about the topics you specify.
There is plenty of great content to learn from and I re-share the coolest and most powerful resources I find.
Bill Gates was right when he said content is king so I do my best to create and share the highest quality content possible!
It is a good idea to subscribe to the blogs you find the most interesting and helpful.
Breaking the blogs you down into categories will help you filter for the information that interests you the most. In Google Reader you can organize your RSS feeds with folders.
Keeping the number of blogs you follow to a manageable number will help eliminate information overload.
If you follow many blogs on Twitter you can separate them into more manageable sections using lists to create unique streams of tweets.
3. Take advantage of free Google services.
A site that organizes and centralizes all the blogs you follow into one place is called an “aggregator”. One of the best known aggregators is Google Reader.
Since new blogs appear daily, it might be a good idea to set up a Google alert for your blog and other blogs containing keywords that are in your areas of interest. This is a great way to stay current with information, brainstorm new post ideas, and learn new things.
Google Apps for business is an awesome way to share files and documents with a team, and set up custom branded email addresses for free.
4. Get the word out.
One of the easiest things that you can do is to customize your email signature. We see it all the time, but many people forget to do this for themselves. A cool and free tool for customizing your email signature is Wisestamp.
For example, you could add your full name (first and last), your website URL, and any related profiles, such as LinkedIn. Whatever you put in your custom signature, keep it related to your brand. This will also subtly say “I’m a professional”. For more constant and interactive promotion of your brand, it’s highly recommended that you roll up your sleeves and get into Social Media.
Social media is not as scary as it may seem. Setting up a Twitter profile and engaging with the people out there is as easy as saying hello or asking a question. Staying plugged in and keeping the Twitter conversations going will help you build a community of clients, prospects, and colleagues that will reach further than an ad in the classifieds.
To take this a step further, you can build a Facebook business page and fan page. Invite the people from Twitter to these pages. Be sure to leave the Facebook pages and your Twitter page public so that you are easy to find. Facebook and Twitter are instant and endless sources of global connections.
5. Keep your writing style scan able.
The easier your copy is to read the more people will read it.
Break your writing into short sentences, rather than long rambling paragraphs.
Using bullets and sub-headers is a great call.
A few reasons bullets are a good tool to use are:
- They make content easy to read
- They look good on the page
- They show the style of bullet you use, which is an element of your theme.
Concise writing is awesome. Less is more.
6. Use free communication software.
When two people have Skype accounts they can talk to each other face-to-face for free as long as they both have broadband internet connections.
Skype has an iPhone app that works pretty good for making calls via wi-fi internet.
Google also offers free video & voice calling
I use Google’s Gmail to make free calls almost every single day. Thanks Google!
I’m also pretty active on Google Plus.
7. Be consistent.
Be certain to use the same fonts, colors, writing style and other brand specific characteristics consistent throughout every piece of written material.
When you are consistent you are setting a high standard of quality.
High quality standards are good for everyone!
A standard that I am carrying forward on this blog is to make sure that every blog post has at least one high quality image.
I also plan to create a variety of media for my different websites moving forward, including both audio podcasts and videos!
8. Be creative.
People love fresh and exciting ideas.
Sometimes the best route is the simplest one.
One of the best traits a businessperson can have is to find new ways of doing what everyone else is doing.
Sure, most businesses have a website now. But what can you do, in a creative way, which makes you stand out from the crowd?
Is your business card a standard size and shape like everyone else that passed out cards in the room?
Does your brand make someone stop in their tracks and take notice?
Here are 12 ways you can unleash your creativity.
9. Be Memorable.
It’s no secret the endless names of companies that have achieved memorability. The key is to be memorable for the right reasons.
Social Media connections are real life connections with real people and these can help you create awesome new friendships and powerful new opportunities.
10. Build Connections & Help Your Network.
Help people stepping into your neck of the business woods with solid advice and resources.
Engage with your network and work with the influential people within it. Help other people and they will help you too!
Maybe you retweet someone on Twitter, maybe you leave a comment on their blog, maybe you connect with them on Facebook, there are many different ways to connect with people these days.
The more connections you have the greater your influence will be in terms of the overall reach of your content.
The more you engage and help your network out the more they will return the favor and the better off everyone will be!