Email Marketing

If you want to build a successful online business building an email list is essential.

You may have heard the money is in the list, and this statement is certainly true.  Traffic comes and goes, a list is yours to keep, grow, and profit from.

I make it my personal goal to share with my newsletter subscribers the very best resources I know of.  I try and give as much value as possible to my subscribers for free and this way when I occasionally recommend a product to my list they are very responsive.

Whatever your goal is online effective email marketing can help you achieve it by driving traffic with the click of a button!

List Building

Make sure your website has a highly visible opt-in form and a free gift for those who join.  When I first started out I just had a simple form, but no gift, and even thoughI had hundreds of daily visitors at the time I still had hardly anyone subscribe.

Once I offered a free .pdf to people who joined the number of people I had join my list skyrocketed.

For those who want to take their list building efforts to the next level a powerful list building product that I recommend is PopupDomination which can help you triple the amount of new subscribers you are able to capture on your email list.

Making Sales

To make sales you will need products to sell.

You can sell your own products and earn 100% commission or you can sell someone else’s product and share the profit but save the many hours of work involved in product creation and.

If you want to refer products of others and earn an affiliate income the best affiliate network that I have found is Clickbank.

Effective Email Marketing begins with a solid email service provider or ESP.  Formerly I worked for the email review website The Email Guide and while there I became very familiar with a number of different Email Service Providers.

Below are my favorite ESP’s from my experience in the industry.

Auto-responders

Auto-responders are especially powerful for setting up automatic emails that are sent a specific number of days after a new subscriber joins your list.

Choosing An Email Service Provider

Get Response

If you have an existing contact list Get Response is a quality service to use as you can work with their team and have your list approved so long as your contacts have given you permission to email them.

Get Response brand themselves as “The Worlds Easiest Email Marketing” and have over 220,000 customers to back this claim up.

Get Response is one of the best ESP’s out there and is certainly worth checking out.

Aweber

For all new leads I use Aweber and I highly recommend them.

My favorite part of Aweber is their form tool, which makes it easy to build a great looking email capture form, like the form you see in the right hand of this blog.

If you have an existing email list you will only be able to migrate it over to Aweber by having all of your contacts opt-in again.  Transferring contacts to Aweber will put a dent in your email list but this may be worth it in the long run since Aweber has one of the best deliver ability ratings in the industry so more of your emails will end up in the inbox.

Aweber makes advanced email marketing techniques like split testing emails, segmenting your list and organizing your autoresponder a breeze.

Aweber has a cool email marketing blog with helpful tips that are worth checking out.

Free Aweber Video Tutorials

A cool Internet Marketer named Eric Holmlund also loves Aweber, and has created several great videos showing exactly how to use different features of this powerful tool.

Here are some of his tutorials:

Getting Subscribers to Read Your Email and Take Action

List Segmentation

Building a Relationship with Your List

List Building Strategies

Capturing Subscribers from “Non-Squeeze” Pages

Building a Squeeze Page

Introduction to List Building

Awesome Email Marketing Advice

Here is a video about email marketing from the legendary internet marketer Frank Kern called: “Stuff Nobody Tells you About Email Marketing (…That can Make you a Bunch of Money)”

And here’s another cool video from Frank called: How to make lots of money forever.

The eMail Guide

For a few months in 2010 I worked with the eMail guide team at their office in Toronto.

Here are a few posts that I wrote while working with the team:

The Top 10 Twitter Email Tools

15 innovative ways to get more subscribers

Integrate social media and your inbox with xobni

How to: Add anyone to a safe senders list